Objective:

• Run through the entire project with the client based on the initial proposal and agreement.
• Establish a detailed idea about the goals and business objectives of the client.
• Understanding the competitive landscape.
• Understanding the target audience, market & geography
• Clarifying all queries and doubts which the team has, post initial analysis.
• Understanding and documenting client’s design and branding preferences
• Laying down assumptions and constrains!
• Coming with a high level epic mapping.

Outcome:

• Have a precise and clear idea about the client’s and project’s goals
• Have a clear idea about the likes and dislikes of the client.
• Getting client’s inputs and clarification on all open-ended points
• Having all the information required for the planning phase.

Objective:

• Creation of all relevant documentation required for successful execution of the project
• Getting confirmation and approval from the client on the documents and materials
• Defining the project plan
• Defining the design and branding guidelines of the project

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